WORKING PAPER: A Conceptual Framework for the Adoption of Business Data Analytics in Sri Lankan SMEs.
Abstract This conceptual study addresses a critical theoretical gap in the literature on business data analytics (BDA) adoption by small and medium-sized enterprises (SMEs), particularly within developing economy contexts such as Sri Lanka. Existing analytics adoption research remains largely dominated by technology-centric and developed-country perspectives, often overlooking the contextual, organizational, and managerial realities that shape […]