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Driving Innovation Through Business, Technology & Digital Future

Discover practical insights on business, technology, digital future and modern strategies that help you make smarter decisions.


Ashfa Iqbal | Digital Marketing Practitioner | MSc IT & Strategic Innovation | Business Graduate

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Latest Posts

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  The Hidden Costs of Delaying Digital TransformationJune 29, 2026
  In boardrooms around the world, a familiar conversation plays out every quarter. Digital transformation is acknowledged as important, budgets are discussed, timelines are pushed back, and the status quo continues. For many organisations, this pattern feels like prudent caution. In reality, it is one of the most expensive decisions a business can make — because… Read more: The Hidden Costs of Delaying Digital Transformation
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  How to Use AI to Reclaim 10 Hours of Your Workweek Next Month.June 22, 2026
  Ten hours. That is a full working day — every single week. It sounds ambitious, almost too good to be true. But the research is in, and the numbers are hard to argue with. A landmark study by the Federal Reserve Bank of St. Louis found that workers who actively use generative AI save an… Read more: How to Use AI to Reclaim 10 Hours of Your Workweek Next Month.
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  Integrated Marketing Strategy and Brand Portfolio Management of John Keells Holdings PLCJune 13, 2026
  Introduction John Keells Holdings PLC (JKH) is Sri Lanka’s largest listed conglomerate, listed on the Colombo Stock Exchange under the ticker JKH.N0000 and included in the S&P Sri Lanka 20 Index. Established in 1870 and headquartered in Colombo, the Group is led by CEO Krishan Balendra. Through strategic diversification, innovation, and partnerships, JKH has become… Read more: Integrated Marketing Strategy and Brand Portfolio Management of John Keells Holdings PLC