Ashfa Iqbal is a business graduate with a strong passion for digital business, data analytics, and technology-enabled decision-making. She is deeply interested in how organizations can leverage data, systems, and digital tools to solve problems, optimize processes, and drive sustainable business growth. Her long-term ambition is to build a career as a Business Analyst, helping businesses transform information into actionable insights that support strategic success.
Ashfa’s professional journey includes over three years of experience as an Assistant Store Manager, where she worked extensively with sales data, operational performance metrics, and customer behaviour insights. Through this role, she gained first-hand exposure to the power of data-driven decision-making — from identifying performance gaps to improving operational efficiency and enhancing overall customer experience. This exposure sparked her interest in deeper research, digital transformation, and evidence-based business practices.
She is also highly enthusiastic about exploring emerging trends in digital strategy, automation, artificial intelligence, and analytics. Her strong research mindset guides her to investigate how technology reshapes industries, especially how data can empower SMEs to innovate and remain competitive.
Through Business Means Tech, Ashfa shares practical insights, analytical perspectives, and real-world examples on how businesses — from small enterprises to large organizations — can harness digital transformation and modern analytical tools. Her goal is to help readers understand not just the “what” of technology, but also the “how” and “why” behind data-driven business decisions.
Ashfa believes that combining business knowledge with technology and research-driven insight is essential for creating meaningful, long-term impact within any organization. She welcomes readers to explore the blog, engage with its content, and connect to share ideas related to digital strategy, analytics, and technology-driven business innovation.
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Let’s explore the exciting world of digital business together and discover how technology can shape the future of enterprise!
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