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- How to Use AI to Reclaim 10 Hours of Your Workweek Next Month.
Ten hours. That is a full working day — every single week. It sounds ambitious, almost too good to be true. But the research is in, and the numbers are hard to argue with. A landmark study by the Federal Reserve Bank of St. Louis found that workers who actively use generative AI save an… Read more: How to Use AI to Reclaim 10 Hours of Your Workweek Next Month. - Integrated Marketing Strategy and Brand Portfolio Management of John Keells Holdings PLC
Introduction John Keells Holdings PLC (JKH) is Sri Lanka’s largest listed conglomerate, listed on the Colombo Stock Exchange under the ticker JKH.N0000 and included in the S&P Sri Lanka 20 Index. Established in 1870 and headquartered in Colombo, the Group is led by CEO Krishan Balendra. Through strategic diversification, innovation, and partnerships, JKH has become… Read more: Integrated Marketing Strategy and Brand Portfolio Management of John Keells Holdings PLC - The Relationship Between Marketing and Artificial Intelligence: Transforming the Future of Customer Engagement
Introduction Marketing and Artificial Intelligence (AI) are increasingly interconnected, reshaping how organizations create, communicate, and deliver value to customers. Marketing, as a discipline, focuses on understanding customer needs and building value-based exchanges, while AI enhances this process through data-driven insights, automation, and predictive intelligence. Preliminary global insights suggest that AI will have a transformative economic… Read more: The Relationship Between Marketing and Artificial Intelligence: Transforming the Future of Customer Engagement