Case Studies

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Integrated Marketing Strategy and Brand Portfolio Management of John Keells Holdings PLC

Introduction John Keells Holdings PLC (JKH) is Sri Lanka’s largest listed conglomerate, listed on the Colombo Stock Exchange under the ticker JKH.N0000 and included in the S&P Sri Lanka 20 Index. Established in 1870 and headquartered in Colombo, the Group is led by CEO Krishan Balendra. Through strategic diversification, innovation, and partnerships, JKH has become […]

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father and daughter with trolley in supermarket aisle

Case Study: Adoption of E-Commerce and Delivery Apps – Cargills Food City.

1. Introduction In Sri Lanka, the supermarket sector has grown to be a vital part of the retail industry, providing customers convenient and well-organized access to necessities. The Sri Lankan supermarket sector has demonstrated resilience amid economic challenges, contributing over 30% to national GDP and 14% to direct employment [Source: The Sunday Times, 2024]. Over the past

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