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The Hidden Costs of Delaying Digital Transformation

In boardrooms around the world, a familiar conversation plays out every quarter. Digital transformation is acknowledged as important, budgets are discussed, timelines are pushed back, and the status quo continues. For many organisations, this pattern feels like prudent caution. In reality, it is one of the most expensive decisions a business can make — because […]

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Integrated Marketing Strategy and Brand Portfolio Management of John Keells Holdings PLC

Introduction John Keells Holdings PLC (JKH) is Sri Lanka’s largest listed conglomerate, listed on the Colombo Stock Exchange under the ticker JKH.N0000 and included in the S&P Sri Lanka 20 Index. Established in 1870 and headquartered in Colombo, the Group is led by CEO Krishan Balendra. Through strategic diversification, innovation, and partnerships, JKH has become

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The Relationship Between Marketing and Artificial Intelligence: Transforming the Future of Customer Engagement

Introduction Marketing and Artificial Intelligence (AI) are increasingly interconnected, reshaping how organizations create, communicate, and deliver value to customers. Marketing, as a discipline, focuses on understanding customer needs and building value-based exchanges, while AI enhances this process through data-driven insights, automation, and predictive intelligence. Preliminary global insights suggest that AI will have a transformative economic

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WORKING PAPER: A Conceptual Framework for the Adoption of Business Data Analytics in Sri Lankan SMEs.

Abstract This conceptual study addresses a critical theoretical gap in the literature on business data analytics (BDA) adoption by small and medium-sized enterprises (SMEs), particularly within developing economy contexts such as Sri Lanka. Existing analytics adoption research remains largely dominated by technology-centric and developed-country perspectives, often overlooking the contextual, organizational, and managerial realities that shape

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Sales Data Analysis & Visualization: Building an Interactive Dashboard for Bairaha Farms PLC in Excel

As part of my journey into business analytics, I recently created an interactive sales dashboard in Excel for Bairaha Farms PLC. Bairaha Farms PLC is one of Sri Lanka’s leading poultry producers, well-known for its contribution to the nation’s food industry. The company is engaged in poultry breeding, processing, and distribution, delivering fresh chicken and related products to

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Case Study: Adoption of E-Commerce and Delivery Apps – Cargills Food City.

1. Introduction In Sri Lanka, the supermarket sector has grown to be a vital part of the retail industry, providing customers convenient and well-organized access to necessities. The Sri Lankan supermarket sector has demonstrated resilience amid economic challenges, contributing over 30% to national GDP and 14% to direct employment [Source: The Sunday Times, 2024]. Over the past

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How Businesses Use Predictive Analysis To Stay Ahead.

Businesses are no longer depending only on past performance or intuition when making decisions in the fast-paced digital economy of today. Rather, they’re focusing on the future, use predictive analytics to predict trends, foresee customer needs, and make strategic decisions that help them stay ahead of the competition. What is Predictive Analytics? According to Harvard Business School, “Predictive

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How Technology Drives Business Growth.

Technology is no more merely a business support system in today’s fast-paced world; rather, it is a key factor in innovation, growth, and competitiveness. The relationship between technology and business is growing more significant, vital, and revolutionary than ever. Staying ahead of the competition requires knowing how technology drives business success, whether you’re a corporate

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Digital Transformational Strategy: A Must For Traditional Businesses.

The Rising Importance of Digital Transformation. Digital transformation is now a survival strategy for established firms, not a luxury. Leaders in a variety of sectors, including banking, manufacturing, retail, and logistics, are using data, software, and artificial intelligence (AI) to remain resilient and competitive in volatile markets.  The global investment data demonstrate how significant this

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